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President and CEO

Eleanor is gifted in the areas of business and life strategy. Having worked for some of the world's most prestigious firms before starting her own, she brings more than 25 years of experience and insight to each engagement.


Eleanor R. Reid (E. R. Reid) is the Founder and President of Reid & Company, LLC and a licensed Christian Pastor. She currently serves as Partner and Head of Corporate Strategy for Gideon Strategic Partners, a boutique RIA firm. She founded Reid & Company with the purpose of helping companies understand the fundamental drivers of their businesses and improve their operations towards achieving their profitability and other goals. Over her 20+ years in ministry and business, she has advised Christian leaders and senior executives on several administrative and operational issues.

Eleanor is particularly gifted in helping leaders and individuals understand their purposes, articulate their visions and develop their personal missions. She has also successfully worked on projects including process improvement, pricing, market segmentation, new venture development and contingency planning. The emphasis of her work is on building strong foundations, from which come strongly viable entities and lives. Eleanor is a featured speaker in Divorce Care 2.0 and has published in New York’s, Big Apple Magazine. She has also been an expert guest speaker on numerous television and radio programs across the United States.

Eleanor holds a BS in Metallurgical Engineering and Materials Science from Carnegie-Mellon University and an MBA from the Stanford Graduate School of Business. She has worked for such prestigious firms as McKinsey & Company, Goldman Sachs and Cherokee Investment Partners. In addition to being an author, she is an impactful speaker and business innovator who has authored numerous works that help individuals discover and achieve their unique life purposes. She is the creator and host of the television program “Establishing Your Purpose” and has written the following titles, in addition to Live For Results, which compel her audiences to take the best next steps toward their destinies:

The Proverbs 31 Woman (1993, Destiny Image) – A woman’s guide to preparing for a successful marriage and life

The Life Area Planner and Journal (LAPJ-2002) – The original life planning tool towards achieving peace in each area of life (Updated and revised to Live For Results, 2013)

39 Messages From a Child Experiencing Divorce (Fruition 2001) – A unique guide to helping children and adults navigate the challenges of divorce

What Does Your Produce Look Like? How to Live a Purposeful Life (Fruition 2002) – The audio tool used to help you discover your unique God-given purpose and develop a plan to achieve it



Eleanor and her consulting associates are ready to help you succeed!

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